Peak season pulse: unwrapping shopper intentions for the 2024 holiday season

Surveying over 2000 US & UK consumers, we reveal critical insight into the trends set to shape shopping behavior this holiday season.

Discover the key channels shoppers plan to head to, changes to their budgets, and a whole lot more:

  • Amazon reigns supreme as the top shopping destination this season, though AI tools like ChatGPT and Google Gemini gain traction
  • Nearly 1/3 shoppers plan to cut back on spending this year, with plans to compare prices across 3+ retailers and prioritize stores that offer free returns
  • Over 2/5 of shoppers (34% UK vs 50% US) will be more inclined to snap up a product the minute it’s discounted, as opposed to waiting for a better deal

Download the report to access a multitude of insights for you to tap into so you can better meet shopper expectations and capitalize on spending trends this season.

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