Commerce Search
Category Merchandising
Product Recommendations
Post-Purchase Upsell
Dynamic Bundles
Personalized Emails
A/B Testing & Optimization
Content Personalization
Behavioral Pop-Ups
Shoppable UGC
Shopify Plus
Shopify
Salesforce Commerce Cloud
Shopware
Adobe Commerce
BigCommerce
Klaviyo
Attentive
Yotpo
Tapcart
Google Analytics
TikTok
Instagram
FacebookFast, precise ecommerce search tailored to every shopper
Built specifically for ecommerce, Personalized Search shows each shopper the relevant products they're most likely to want first, in line with your business priorities.
Strong relevance out of the box, tuned by your team
Personalized Search matches every query to your product data and reflects catalog changes within minutes. Your team fine-tunes relevance without code or engineering help.
Language processing
Stemming, compound words,
and singular and plural forms,
so “knife” also finds “knives”.
Error tolerance
Common typos, such as two swapped letters, still lead shoppers to the right products.
27 languages
Supported out of the box, for stores that sell in several languages.
Searchable fields
Choose which product data search uses and set the priority for each field.
AI synonyms
AI suggests synonyms from what shoppers search for, then buy. Your team approves, edits, or adds its own.
Redirects
Send specific queries straight to a page, such as a size guide.
For descriptive and natural-language queries, such as “warm layers for a winter hike”, add AI Search.
One search. A different top row for every shopper.
Two shoppers can type the same words and want different products. Personalized Search puts the products most likely to suit each shopper first to help turn more searches into purchases.
For each shopper
Results follow each shopper’s own affinities, such as preferred brands, sizes, colors, or collections.
For audience segments
Set rules for groups of visitors based on their lifecycle stage, affinities, or traffic source.
You decide when personalization applies and how strongly it influences ranking.
Keep search results aligned with your business goals
Rank results by seasonality, stock levels, conversion rate, or profit margin, so search delivers the conversion and margin
Combine and weight criteria
Build each merchandising rule from one-to-one personalization, product attributes, and performance metrics, and set how much each one counts.
Pin, promote, or demote products
The rule moves products up or down automatically, and you can pin products to fixed positions. Apply it to all searches or to chosen queries, campaigns, or segments.
Rules that run on real-time data
Rules apply at every search, using current stock and each shopper’s live behavior, so rankings stay on strategy with less manual reordering.
conversion rate on search pages during sales, using a dedicated merchandising rule
A smooth path from the search box to the product page
Every step between a query and a product page is designed to be quick and clear, with relevant suggestions as shoppers type and filters that fit their search, so products are easier to find.
Predictive autocomplete
Suggest queries, products, collections, and popular searches from the first letters typed.
Faceting and filtering
Shoppers get filters that fit what they search for, so they only see options that apply to those products.
AI facet suggestions
AI reviews your facets and suggests merging duplicate values or correcting typos. Your team can apply, adjust, or ignore each suggestion.
See why each product ranks, and test what works better
Preview changes before they go live, understand how every result was ranked, and measure what improves performance.
Search preview
Check results for any query or segment, with rules and personalization applied.
Score insights
See how merchandising rules and keyword matches affect each product’s position.
Search analytics
Track search performance and spot queries that need attention.
Show
A/B testing
Compare ranking and merchandising setups to find what converts best.
increase in conversion rate by A/B testing search
“A/B testing empowered us to make data-driven decisions that directly impacted our conversion rate.”
Search is no longer a black box for us. Nosto lets us quickly tune what shows up and why based on real performance.”
Rebecca Armstrong,
Director of Ecommerce,
Credo Beauty
Nosto is recognized in the Gartner® Magic Quadrant™ for Search and Product Discovery
Read the announcement →
Live in weeks, without stretching your development team
Customize your setup in Nosto’s frontend code editor for quick deployment, or build advanced search experiences with our API, pre-built libraries, and documentation.
Fully compatible with Shopify and Shopify Plus, with integrations for a wide range of other ecommerce platforms.
Overall, it took less than a month to get Search up. That, and there wasn’t any undue burden or stress on our development resources.”
Turn more of your
searches into sales
Not getting the conversion you expect from search? Tell us where it falls short, and we'll show you how Personalized Search can help.