Personalized
Emails

Amplify the impact of your existing email campaigns with intelligent personalization. By integrating seamlessly with your email service provider, Nosto transforms traditional emails into dynamic, tailored experiences that boost customer engagement, drive conversions, and strengthen brand loyalty.
Aura

Increase email conversions
with personalized product
recommendations

Embed hyper-relevant product recommendations within your emails to power CTR

Increase email engagement by integrating personalized product recommendations within your sends, considering users’ browsing history, what products they’ve added to cart, what products are new since their last visit, and more.

Build loyalty with emails designed to nurture relationships

Foster loyalty with personalized emails that make shoppers feel valued from first-touch to conversion and repeat purchase, ensuring a strong and lasting connection.

Re-engage shoppers with strategic, behavior‑triggered sends

Entice shoppers back to your online store with timely emails triggered by on-site behaviors, such as post-purchase thank you emails with discount offers, abandoned-cart reminder emails, and more.

Integrate with your email service provider (ESP) in just a few clicks

Keep working with the providers you love, as Nosto seamlessly integrates with all ESPs, allowing you to effortlessly add personalized product recommendations to any email flows.

Effortless set up to reduce your time to value and easily embed recommendations

Create personalized emails with ease, whether designing triggered emails using our email editor or crafting specific widgets. No development required, so you can get set up in minutes.

Earn more revenue
with personalized product
recommendations in emails

5% increase in conversion rate using email widgets

“Nosto provides a dynamic and personalized user experience to our customers, and this not only ensures we uphold our high standards for customer experience but also delivers excellent results on the bottom line.”

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4% increase in CTR on personalized email widgets

“Our team values the versatility of Nosto’s capabilities, allowing us to continually elevate our strategies… we have numerous ways to enhance our customers’ experience.”

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+46% increase in CVR for new customers

“We started with only product recommendations but now we’re really making use of the different features… [including Personalized Emails] and solving even more pain points, as well as increasing KPI performance.”

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Intelligent product discovery starts
with a CXP

Create hyper-relevant shopping experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities

Explore our CXP

Read our personalized emails resources

Article Why Brands Need Personalized Emails

Whether you’re new to the world of personalized emails or simply need a refresher, here’s a rundown on why they’re a key part of customer engagement and conversion.

Read article
Product Release Email Widgets Made Easier to Manage, Analyze, and Control

Just as Nosto helps you create valuable shopping experiences, we equally care about ensuring a great experience across your other channels. Which is why we’re ready to unveil our email widgets revamp!

Read now

Helping our
customers succeed

Streamlined
go-live

Guided onboarding for fast time-to-value

Work
your way

Set and forget or opt for detailed optimization

Always
accessible

Live chat or email for round-the-clock assistance

Dedicated
CSM

Regular check-ins with customer success manager

On-demand
resources

Access the Nosto Academy and Help Center

Amazing ecomm tool
& customer support

“Nosto’s customer support couldn’t be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands.”

Exceptional support
and user‑friendly experience

“Nosto is an outstanding platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies everything.”

Truly amazing customer support

“We appreciate that the Nosto team is always available for us, from bi-weekly status calls to any one-off questions that come up. Their team has always supported us!”

Read more about customer success

Personalized Emails FAQ

What is ecommerce email personalization?

Ecommerce email personalization is using real-time customer data—such as browsing history, past purchases–to dynamically populate emails. Personalized emails deliver 1:1 product recommendations and triggered messaging that reflect each shopper’s unique intent.

How do Nosto’s personalized email widgets work?

Nosto’s widgets are lightweight code snippets that you embed into your existing email templates. These widgets use “open-time” technology, meaning the product recommendations are generated the moment a customer opens the email, ensuring that out-of-stock items aren’t displayed and prices are always current.

Can I use personalized emails with my current ESP?

Yes. Nosto is ESP-agnostic and integrates seamlessly with major platforms like Klaviyo and Dotdigital. Because the personalization happens via an image-based widget, no complex API integration is required to start displaying dynamic product blocks.

What types of triggered emails can be personalized?

You can personalize triggered emails across the full shopper lifecycle—from abandoned cart reminders and browse re-engagement, to post-purchase follow-ups and win-back campaigns for lapsing customers. Recommendations update dynamically based on each shopper’s latest behaviour, so content stays relevant whenever the email is opened.

How does email personalization impact conversion rates?

Personalized emails drive measurable conversion lifts by surfacing the right products at the right time. Brands using Nosto have seen conversion increases ranging from 5% to as much as 46%.

Do I need a developer to set up personalized emails?

No. Personalized emails are built for marketers too. Create, style, and export email widgets using a visual editor, then copy and paste into your ESP’s template builder, no developers needed.