A/B Testing
& Optimization

Test every element of your website to maximize conversions and create a high-performing store with our advanced A/B testing & optimization solution (powered by Omniconvert).

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Optimize your ecommerce store for maximum performance

Drive engagement and CVR with comprehensive, full-site testing

Test every element of your website, from page layouts to call-to-actions, and uncover lucrative ways to drive ecommerce growth.

Gain valuable insights to inform future optimizations and strategies

Understand how specific iterations of your store can influence conversions and other KPIs, then use these insights to shape further optimization.

Validate ideas for CRO & eliminate guesswork

Make informed, data-driven decisions with confidence—eliminating the risk of relying on assumptions for optimization.

Boost relevancy and CVR with focused audience testing

Deploy tests to specific audience segments and determine exactly how to best serve different users, increasing conversion likelihood.

Set up and scale your website testing in a breeze

Implement and test your ideas in just a few clicks. No need for technical assistance.

Drive engagement and CVR with comprehensive, full-site testing

Test every element of your website, from page layouts to call-to-actions, and uncover lucrative ways to drive ecommerce growth.

Gain valuable insights to inform future optimizations and strategies

Understand how specific iterations of your store can influence conversions and other KPIs, then use these insights to shape further optimization.

Validate ideas for CRO & eliminate guesswork

Make informed, data-driven decisions with confidence—eliminating the risk of relying on assumptions for optimization.

Boost relevancy and CVR with focused audience testing

Deploy tests to specific audience segments and determine exactly how to best serve different users, increasing conversion likelihood.

Set up and scale your website testing in a breeze

Implement and test your ideas in just a few clicks. No need for technical assistance.

“The insights from A/B testing have allowed us to make data-driven decisions around merchandising, photo shoots, marketing and ecommerce operations. We are early in our journey with this product, but are already learning that the path to improve CVR will yield meaningful improvements to that critical metric and also to our customer satisfaction.”

Jane Scott, Senior Director of eCommerce

Key features

Point & click editor

Customize experiences without any technical dependency through an easy-to-use ‘What You See is What You Get’ editor.

Advanced segmentation

Create segments out of the box or with Javascript, using callbacks, variables, or your site’s own code. Target by cookies, data layer attributes, UTM parameters, and more.

Advanced stat engine

Opt for either a Bayesian or Frequentist statistical engine based on whichever makes the most sense for your business.

Custom KPIs

Define custom goals and attribution models for every test you run, getting as granular as you need.

Advanced tracking & reporting

Measure the true impact of your A/B tests and easily share findings with relevant stakeholders.

Read our A/B Testing & Optimization resources

Earned Media Why some ecommerce brands shy away from experimenting

Matthäus Bognar, General Manager of EMEA & APAC at Nosto, tells NewDigitalAge how brands can overcome concerns and challenges around experimentation

Read on

Article 4 A/B test ideas for search and category merchandising

In this article, we share 4 A/B testing ideas from our clients that you can draw inspiration from to uncover the best-performing merchandising strategies for your own search and category pages.

Read article