The Challenge
With a small team managing the site in several countries, the challenge for the brand was to be able to adjust its offer according to visitors’ behavior as well as demographic information, such as language, nationality, and gender.
Volcom sees a 3.5x increase in conversion offering personalized and segmented experiences on Shopify
About Volcom
Volcom is a Californian brand, founded in 1991, that designs clothes and accessories for board sports, surfing, skate boarding and snowboarding. They sell their products on a multilingual website in 20 different European countries, primarily focusing on France, Germany, Spain, UK, and Italy. Volcom has aggressive growth targets on all levers, both e-commerce and digital marketing. Volcom started their e-commerce store in 2014. Before integrating Nosto, they used the native recommendations of their CMS of the time, but they were very manual and not flexible at all.
The Solution
Results
Today, Nosto drives 20% of Volcom’s online sales. For visitors who interacted with Nosto products, they saw a 10% increase in average order value. Volcom’s conversion rate increased 3.5x and the brand’s average visit value increased 3.8x. In the last half of 2019, Nosto drove €200,000 in sales for Volcom, with an incremental €52,000, and, as Mathieu said, implementing Nosto paid for itself in just five days.
This improvement in shoppers’ experiences helped Volcom drive customer loyalty and increase customer retention, leading to:
- a 10% increase in average order value
- a 3.5x increase in conversion
- a 3.8x increase in average visit value
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