was founded in 1954 as a small family business dedicated to selling sports equipment and apparel. Today, the Solodeportes team is comprised of over 400 employees, 22 branches across Argentina and an eCommerce channel which has become one of the company’s main sales drivers.
Summa Solutions is a leading web application development company and Magento® Gold Partner specializing in ecommerce projects. It has supported more than 50 successful projects across Latin America, United States, Europe, Middle East and Australia, positioning them as one of the most recognized companies in the development and implementation of ecommerce sites. With offices in CABA and Tandil, the Buenos Aires, Argentina-based company is made up of highly trained teams committed to the mission and vision of the company
One of Solodeportes’ main objectives is to provide an equally tailored experience via their physical store and their ecommerce website. But with a very detailed catalog, less-than-optimal web browsing capabilities, and the inability to recommend similar products to those that a customer is browsing, SoloDeportes was missing out on key opportunities to increase relevance.
Solo Deportes implemented product recommendations across their site to drive conversions, including:
Front Page: Entices new customers with best-selling products, and existing clients with recommendations based on items they’ve browsed or purchased in the past.
Category page: Displays products shoppers previously viewed and bestseller recs to promote popular products within the last 12 hours, adding a sense of urgency by showcasing what’s trending among other shoppers.
Product Page: Enables cross-selling opportunities by displaying products complementary to those the user has already browsed, creating a more well-rounded product browsing experience.
Cart page: Promotes “free shipping” incentives and shopping cart recommendations filtered by price and product type to boost average order value, suggesting products often bought together to encourage larger purchases.
Solodeportes uses personalized emails to communicate with shoppers and drive them back to the website.
Abandoned Cart Triggered emails: Customers who’ve left unpurchased products in their cart (either due to indecision or lack of time) are re-engaged with email reminders containing said products, encouraging them to complete their purchase.
Browsing History Email Widget: Personalized newsletters to customers with product recommendations that change dynamically and automatically every time an email is loaded based on previous purchases and past browsing behavior to deliver relevant content.
Thank You page: Provides customers with additional products to browse after they’ve made a purchase within the same shopping session – extending their shopping journey beyond checkout.
Solodeportes makes use of Nosto’s Onsite Pop-ups in order to increase their average order value during a given sales period and decrease bounce rate for first-time visitors and repeat customers alike.
Using a special pop-up timer that is triggered when a shopper is about to exit the site, the brand promotes top discounted products for a specific period of time. Within this pop-up, shoppers are offered a discount coupon to use within that same shopping session, helping secure the sales and regain potentially lost traffic. Solodeportes also uses raffle pop-ups to collect clients’ emails, inspiring them to participate in fun contests that increase the sense of community onsite.
To attract and engage clients on social media, Solodeportes uses Nosto’s Facebook & Instagram ads to create relevant and hyper-targeted ad campaigns. Fueled by robust customer data, the campaigns target existing clients, recurring visitors and potential shoppers who show similar shopping affinities. These users are bucketed into custom audiences using customized client segments created in Nosto. Solodeportes also uses Nosto’s default product catalog to update ad campaigns in real-time, showing only the most current product information to shoppers.
Using Nosto, Solodeportes achieved:
