The Challenge
As Show Me Your Mumu’s customer base continued to grow and they expanded their presence in the bridal market, they recognized that product recommendations were going to play a pivotal role in not only attracting new audiences, but retaining customers at every stage of the lifecycle journey.
Central to Show Me Your Mumu’s brand loyalty strategy is the emphasis on quality over quantity. Their focus on enhancing personalization and improving product discovery across their website is designed to cater to shoppers searching for clothing and accessories for significant life events, all the while nurturing and strengthening customer loyalty. “For our bridal line, we get a lot of requests for specific color recommendations and swatches,” says Hannah Sudbey, E-commerce Analyst at Show Me Your Mumu.
With the influx of detailed requests related to specific clothing colors and accessories, the team found themselves investing a significant amount of time into manually merchandising product recommendations and as a result, were lacking the time and resources to track recommendation performance, conduct A/B testing and optimize product recommendation placement across the site.
