The Challenge
As with most sports, cycling fanatics often have very strong brand loyalty, and the expectations for their digital customer journey differ vastly depending on what they are looking for. A larger single purchase, such as a racing bike, requires a different range of promotions and overall customer experience from lesser priced items like accesories, biking apparel, and helmets. As a retailer with a broad product catalog, nanobike was looking for a solution that would help showcase the right products from the right brands to the right customer based on their needs, as well as aiding nanobike in making up for lost sales.
In addition, many shoppers on nanobike’s webshop were unaware of the option of an in-store pick up in Berlin until the last moment when selecting delivery options. This resulted in needless emails and phone calls from customers wishing to pick up their orders. nanobike needed a solution to provide the information to local customers early in the sales funnel, without spamming customers outside of Berlin with irrelevant info.
