Melvin & Hamilton sees a 2.7x higher conversion rate using Nosto & Styla

About Melvin & Hamilton

Founded in Heidelberg, Germany, Melvin & Hamilton is a family business whose recognized expertise has been passed down from father to son. The company designs, manufactures and distributes high-end apparel, footwear, accessories and small leather goods. The online store, founded in 2012 and now available in five languages, showcases and sells the company’s two yearly collections made up of almost 800 pieces and a range of classic models throughout Europe. Germany is the most important market for the company.

The Challenge

As a long time Nosto customer, Melvin & Hamilton had already seen positive results and wanted to continue to expand its growth and enhance the customer journey. With Nosto, Melvin & Hamilton focuses on improving the shopping experience for its customers and visitors through the use of a modern personalization strategy.

For Melvin & Hamilton it was also essential to use engaging content to show their customers how much craftsmanship and attention to detail went into making their products. The biggest challenge was to quickly and easily create the right content for their website to match the brand’s visual identity. Melvin & Hamilton therefore opted for a software that offers simplicity, speed and scalability in content management and ensures a consistent and unified CI.

The Solution

Personalized Product Recommendations throughout the store

Personalized product recommendations on the home page, category pages, product pages, and cart page allow Melvin & Hamilton to address returning visitors with products they already showed an interest in or are relevant based on their previous browsing and purchasing behavior. New customers can also be inspired by the product recommendations through the display of best sellers, special promotions or new product ranges.

Fostering inspiration with an online magazine

Melvin & Hamilton’s online magazine, created with Styla, serves as an inspirational page and curates engaging content around the topic of shoes: from tips to lookbooks to the latest collections. The magazine is centrally integrated in the header of the website, making it easy for visitors to find. It is used to build brand awareness and trust as well as to increase sales and optimize the site’s SEO ranking. Thanks to Styla, the layout of the magazine has been created automatically and functions dynamically; content is consistently rearranged, offering returning visitors new and fresh incentives.

Since 2014, Nosto has been a preferred partner who has been able to participate in our growth with an extensive product range and very responsive support teams, from developer to customer success manager. Together. We have seen a significant improvement in our KPIs, especially in terms of average basket values and sales volume, but this has also allowed us to conduct many analyses of the results achieved.

Lucie Piriou, Customer Experience Manager Melvin & Hamilton Digital SAS

The Results

In 2018, shoppers who engaged with Nosto products on Melvin & Hamilton’s site converted an average of 2.7x more and achieved an average visit value 2.8x higher than those who did not. Average order value also increased by 5.5%. Using the combined value of Nosto (for personalised experiences) and Styla (for an inspirational and curated display of content), Melvin & Hamilton has also continued to transform the way they interact with consumers across multiple channels.

Nosto’s personalized Email Widgets helped the brand achieve opening rates in their newsletters of up to 57% and a CTR of up to 37%.
Melvin & Hamilton’s online magazine, created with Styla, serves as an inspirational page and curates engaging content around the topic of shoes: from tips to lookbooks to the latest collections

Other case studies

How Casio streamlines product discovery & encourages shoppers to buy direct

How JOTT doubled conversions by improving its product discovery journey on Shopify

PELAGIC’s Journey to Increased Sales & Engagement through Nosto’s CX Optimization Services

Colorful Conversions: How Show Me Your Mumu Boosted AOV by 20% with Nosto’s Product Recommendations