Cykloteket is one of the most renowned players on the Swedish bicycle market. The brand aims to deliver a holistic cycling service by offering a wide assortment ranging from children’s bikes to racing bikes to cycling gear and more. Cykloteket has always been focused on providing high quality & premium products as well as a superior service experience to all their clients: pre, during and post-purchase.
Like many brands entering ecommerce, Cykloteket has a history mainly characterized by physical engagement and in-person meetings with clients. Bringing this physical experience and expertise to their online experience, and providing a personalized and genuine experience to their online clients without meeting them physically, has thus been the main challenge for Cykloteket.
Through a combination of shopper segmentation and improved navigation with Product Recommendations, Cykloteket has achieved:
