Inside Shoptalk 2025: Nosto’s week in vegas

Everyone knows that Shoptalk Las Vegas is one of the biggest events in the ecommerce calendar, and this year’s edition more than lived up to the hype. With thousands of attendees and nonstop energy from start to finish, it was the place to be for anyone shaping the future of commerce.

For Nosto, Shoptalk 2025 was packed—from booth buzz and live demos to exclusive events, partner collaborations, and unforgettable moments along the way. 

Couldn’t make it? Or just want to relive the magic? Here’s a look at what the Nosto team got up to on (and off) the show floor.

We hit the ground running…

It was an early start to day 1. But it’s not often you get the opportunity to kickstart your week with a sunrise 5K through the iconic Las Vegas strip.

We laced up our sneakers and joined our friends at Yotpo for their ‘Ecomm Run Club’ event: a community jog that nicely eased everyone into the week.

Bright-eyed, bushy-tailed, and ready to Shoptalk

Day 1 of the conference was buzzing. We welcomed a steady stream of brands, eager for live demos and to learn how Nosto helps deliver personalized, high-converting experiences.

Our booth itself was a hive of activity. We had a game going on that gave people a chance to win a pair of Ray-Ban Meta smart glasses (spoiler alert: it got competitive), and plenty of Nosto swag to go around. But it wasn’t just the giveaways drawing attention. 

Our team was out in full force, repping every department from leadership and partnerships to sales, marketing, and customer success. And to top it all off, we debuted our fresh Nosto soccer jerseys, bringing some extra team spirit to the floor.

Futureshift: The Commerce Evolution

Of course, we opened our first evening event in serious style: at one of the most talked-about venues in Vegas, The Sphere.

We’d teamed up with our friends at Domaine to throw ‘Futureshift: The Commerce Evolution’, an exclusive, invite-only event.

With the mind-blowing visuals and immersive tech of the venue, the evening brought together top ecommerce leaders for a night of bold ideas and future-focused conversations. The perfect setting to reflect on where commerce is headed and to celebrate the innovation driving it forward.

Commerce by day, cocktails by night

With the night still young, we kept the energy going with NES Shoptalk After Dark: an intimate after-party hosted by Nosto for those who weren’t quite ready to call it a night. 

We’d booked a vibrant spot called La Mona Rosa where we headed for a night of Mexican flair, with flowing cocktails and good conversations, right in the heart of Downtown Vegas. 

Back at it: Booth conversations & Shoptalk Unfiltered

Day two kicked off with the Nosto team back in full swing on the show floor. The energy at the booth didn’t miss a beat. From live demos to ongoing gameplay for a chance to win those coveted Ray-Ban Meta glasses, there was always something happening.

Our Global Head of Marketing, Chloé Pascal, was also out and about capturing the spirit of Shoptalk by filming candid interviews with attendees to hear about their favorite moments of the conference so far and what else they had in store for the week.

And in a perfect tie-in with our booth giveaway, Chloé filmed the whole thing through her own Ray-Ban Meta glasses! We called the series ‘Shoptalk Unfiltered’, and you can catch all the unscripted moments over on our live recap page.

Champagne, caviar, and commerce talk

On Tuesday evening, we joined forces with our partners Atelier Commerce and Tapcart to host the ‘Champagne & Caviar Soirée’: a luxe-but-laid-back evening in an intimate spot just off the strip.

The vibe was all about good champagne, great conversations, and a little indulgence after a packed day at Shoptalk. From spontaneous catch-ups to deep dives on where the industry’s heading, it was one of those nights where networking didn’t feel like work (and the caviar didn’t hurt either). 

Raising a glass to the women of ecommerce

Later that evening, the Nosto team headed to one of our favorite community-driven events: the Amazing Women in Ecommerce Happy Hour, hosted by our partners at Yotpo. 

As regular attendees and proud supporters of the AWIE community, we always look forward to the opportunity to connect, celebrate, and champion the incredible women making waves in the ecommerce space.

A huge shoutout to Yotpo for continuing to create these powerful spaces. We’re always proud to be part of the AWIE story.

Winding down with intention

To round off an incredible few days at Shoptalk, we hosted our final event, wellNES: Shoptalk Retreat, a relaxed morning dedicated exclusively to merchants. 

After a packed schedule of meetings, keynotes, and parties, it was the perfect opportunity for our guests to pause, recharge, and reconnect—with both themselves and with peers.

This was our way of giving something back to the community: a moment of stillness in a week full of motion. We loved hosting this one and ending Shoptalk on a thoughtful, energizing note.

Until next time

From morning runs to late-night margaritas, buzzing booth moments to quiet wellness breaks, Shoptalk 2025 was everything we hoped it would be, and more. It was a whirlwind of meaningful conversations, new connections, and quality time with our partners, peers, and the wider ecommerce community. We left inspired, energized, and proud to have shared the week with such an incredible crowd.

A huge thank you to everyone who stopped by the Nosto booth, joined one of our events, or just said hello in passing. Until next time, Shoptalk!