How ecommerce marketers are embracing UGC to boost their online sales

This 2023 study investigates the challenges that ecommerce marketers face when creating visual content, such as the costs of maintaining fresh visuals, and ensuring they support diversity.

It explores how many of these brands are turning to user-generated content (UGC) as a solution for these challenges, and reveals the most impactful channels where the most and best UGC can be found.

This research surveys over 200 ecommerce marketers across the UK and North America, unveiling the unparalleled impact of UGC on their online sales.

In this report, you’ll learn about:

The hurdles that ecommerce marketers face in 2023 when it comes to creating visual content
How such a huge portion of ecommerce marketers are turning to UGC to act as a solution for these
How UGC is providing a spectrum of other benefits to brands, including helping their content be diverse, and helping them build brand trust

Explore other reports & research

Ecommerce Peak season pulse: unwrapping shopper intentions for the 2024 holiday season

Get ahead of the competition with our exclusive research report, revealing key shopper intentions based on over 2,000 consumers for the 2024 holiday season.

Ecommerce Research: The Future of Ecommerce Search

A three-part research study conducted in 2023 uncovering expectation gaps between what shoppers want from site search, what brands think they’re delivering, and what brands are actually delivering. Uncovering the biggest pitfalls, quickest wins, and strategic initiatives for brands, we unearth the site search stats and trends you need to know–directly from your shoppers’ mouths.

Ecommerce Nosto Named Personalization Leader in Digital Commerce 360’s Internet Retailing Leading Vendors Report 2023

Nosto named as a top three personalization vendor to the top 1,0000 North American retailers, beating Adobe, Algonomy, Sitecore, and Deloitte in Digital Commerce’s 2023 report providing ranking, data, and analysis of the top ecommerce technology providers… Digital Commerce 360’s Leading Vendors to the Top 1000 Retailers Report is packed with insights on the latest trends […]

Ecommerce Can the fashion industry sustain its sustainability?

Today’s consumers are becoming increasingly impeded by extreme financial pressures. Purchase priorities are changing and the fashion industry is taking a hit. We investigate how this is affecting consumer attitudes and behaviors around sustainable fashion specifically, whose consumption was broadly deemed ‘expensive’ even before today’s economic strains. Surveying over 2000 US and UK fashion consumers, we investigate shifts […]