Nosto and Mapp Launch New Integration to Deliver Hyper-Personalized, Cross-Channel Customer Journeys
Nosto’s Commerce Experience Platform (CXP) today announced a new integration with Mapp Marketing Cloud, a global leader in insight-driven customer experience solutions. This integration unifies marketing and commerce data, enabling brands to deliver hyper-personalized experiences across channels by seamlessly connecting both platforms and engaging customers with tailored content throughout their journey.
New York, September 17th, 2024—Nosto, the leading Commerce Experience Platform (CXP), today announced a brand-new integration with Mapp, enabling retailers to combine Mapp’s cross-channel customer insights, with Nosto’s advanced analytics. In turn, this enables brands to deliver hyper-personalized shopping experiences across channels, boosting customer engagement, sales, and customer lifetime value (CLTV).
The integration simplifies coordination between marketing and ecommerce teams by connecting their tools, data, and workflows. Now, brands can seamlessly sync customer insights from Mapp with Nosto’s behavioral data, unlocking smarter, more cohesive commerce experiences across email campaigns and website interactions.
“This new partnership with Mapp brings together two advanced technologies to help brands create intelligent, highly personalized shopping experiences at scale,” says Frank Zimmermann, Global Head of Partnerships, Nosto. “By integrating Mapp’s robust marketing platform with Nosto’s CXP, retailers can leverage a more complete data set to drive deeper customer relationships and accelerate growth.”
With this integration, brands can leverage Mapp’s CDP segments directly in Nosto to personalize onsite experiences that align with their email, SMS, and push notification marketing efforts. Simultaneously, Nosto’s behavioral segments can be exported to Mapp to create hyper-targeted email and mobile messages that align with customers’ preferences and shopping behaviors.
A key benefit of the integration is the ability for brands to combine Mapp’s marketing data with Nosto’s advanced segmentation and analytics, providing a more comprehensive view of customer behavior. These enhanced insights help brands refine both their marketing campaigns and onsite experiences, delivering highly targeted customer journeys that increase conversions and boost CLTV.
Additionally, brands can embed Nosto’s email widgets directly into Mapp marketing emails to serve personalized 1:1 product recommendations. Including these dynamic product suggestions within emails helps merchants increase engagement and sales, and can be set up within minutes.
Another powerful feature of the integration is the ability to push cart and search abandonment events from Nosto into Mapp’s Whiteboard, allowing brands to trigger automated workflows that re-engage customers based on their behavior. For instance, when a shopper abandons a cart or leaves after searching for an item, the integration can trigger personalized emails to bring them back to the site to complete their purchase.
Finally, the integration improves collaboration between marketing and ecommerce teams, providing a shared data set to create more cohesive and efficient strategies. By aligning their insights, teams can optimize customer experiences across channels, ensuring that every touchpoint is relevant and personalized.
“With this integration, we’re unlocking the full potential of combining rich customer insights with real-time behavioral data. Retailers can now craft more meaningful, personalized experiences across channels, ensuring that every interaction feels relevant and timely. It’s a game-changer for brands looking to deepen engagement and drive growth through smarter, more connected strategies.” — Ricardas Montvila, SVP CX & Solutions, Mapp
About Nosto
Nosto is the intelligent Commerce Experience Platform (CXP) that gives brands and retailers intuitively designed tools to increase online revenue through end-to-end commerce experience management.
With experience.AI™, Nosto helps brands enrich and activate customer, product and content data in real-time across personalization, product discovery, and user-generated content to deliver high-performing commerce experiences at scale.
Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, Dermalogica, Belstaff, The Travel Corporation, BYLT Basics, Douglas, MUJI, Flight Center, Lord and Taylor, Vuori, FIGS and more.
