Peak season pulse: unwrapping shopper intentions for the 2024 holiday season

Peak season pulse: unwrapping shopper intentions for the 2024 holiday season

Get ahead of the competition with our exclusive research report, revealing key shopper intentions for the 2024 holiday season. Based on a survey of over 2,000 consumers, this report uncovers:

  • Spending strategies: Nearly 1 in 3 consumers plan to cut back this year—see what’s driving their decisions.
  • Consumer shopping tactics: From comparing prices across 3+ retailers to prioritizing free returns, shoppers are more strategic than ever.
  • Generational shifts: Younger consumers lean into cross-border shopping and second-hand gifts.
  • Top Destinations: Amazon dominates, but new channels like ChatGPT are rising fast for gift discovery.

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