On-demand

[Retail Homeware Masterclass] An In-Depth Look at IKEA’s UX, Personalization & UGC Strategy

Our sponsors

Our speakers:
Kate Leske Head of Customer Success North America at Nosto
Megan Degruttola Director of Marketing at Stackla
Ryan Delaney Chief Experience Officer at Overdose Digital
Topics include:
  • A holistic look at how IKEA’s physical retail presence translates online
  • How the brand acts on each customer’s needs and purchasing behaviours across various digital channels
  • A deep dive into the user experience of their digital storefront
  • How they utilize user-generated content to build stronger relationships with their consumers

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