The Challenge
Cynthia Rowley is a big believer in personalization and had been using Nosto’s personalized Product Recommendations across multiple site pages, as well as Pop-Ups on a seasonal basis.
As a brand always looking for ways to innovate and deliver the best customer experience, the Cynthia Rowley ecommerce team wanted to ensure that each personalization tactic was rigorously A/B tested and optimized. However, the team had historically been held back from doing as much testing as they would have liked. Most A/B testing tools were too complex, required development work to implement, or were not built for the specific needs of ecommerce marketers. Additionally, the team had concerns that testing variations of different strategies that ended up converting poorly exposed them to revenue risk.
