Shopware leverages Nosto’s Personalized Search technology to launch new ecommerce search solution

Shopware leverages Nosto’s Personalized Search technology to launch new ecommerce search solution

New York, February 6, 2025—Today, global ecommerce platform Shopware announced a new ecommerce search solution, ‘Deep Search powered by Nosto’, leveraging the technology of Nosto’s Commerce Experience Platform.

This new, AI-driven search solution is specifically designed for Shopware brands to deliver hyper-relevant search experiences, helping them optimize their on-site product discovery and fuel business growth. 

“Shopware Deep Search, powered by Nosto, is a game-changer for modern retailers striving to excel in the age of intelligence. Blending AI-driven personalization with seamless Shopware integration not only boosts efficiency but also unlocks new levels of differentiation through smart, tailored experiences. With measurable gains in conversion, average order value, and customer lifetime value, this solution underscores our commitment to equipping merchants with cutting-edge tools that drive sustainable growth and elevate the customer experience,” says Stefan, Co-CEO of Shopware.

Nosto’s technology for Search has been recognized by Gartner’s Magic Quadrant for Search and Product Discovery and is rapidly scaling, including within the Shopware 6 ecosystem, with global names such as Schlanser and Nordfishing77 benefitting from the solution.

“We’re thrilled that Shopware has chosen to leverage Nosto’s technology and search expertise to bring this new product to market. It is a testament to our close relationship and mutual dedication to delivering highly relevant, AI-powered shopping experiences,” says Frank Zimmermann, Global Head of Partnerships at Nosto.

“Nosto has made huge strides around AI advancements, with our search technology leveraging the likes of Semantic AI, Natural Language Processing, and Large Language Models. Shopware’s adoption of our technology means that together, we’re better enabling ecommerce merchants to access a highly sophisticated solution that’s also seamlessly integrated.”

Shopware brands adopting Deep Search powered by Nosto will benefit from the following:

  • Advanced personalization capabilities for individual shoppers or shopper segments, delivering hyper-relevant shopping experiences that drive conversions.
  • Built-in merchandising tools for driving multiple business objectives, from promoting high-margin products to demoting those with low SKU availability.
  • Actionable analytics that uncover insights into shopper behavior and search performance along with integrated A/B testing possibilities.
  • A seamless integration with Shopware without any front-end work required, ensuring fast time-to-value.

Find out more about Shopware’s Deep Search powered by Nosto here.

About Nosto

Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, and Helsinki.

About Shopware

Shopware provides high-performance B2C and B2B ecommerce solutions, enabling global businesses to scale rapidly and efficiently. By combining the robust security of open-source technology with the agility modern businesses demand, Shopware delivers cutting-edge innovation, reliability, and unmatched adaptability—while being fully GDPR-ready and accessible for all users.

With cutting-edge, ready-to-deploy features and a headless, API-first architecture, Shopware offers the flexibility to craft tailored, best-of-breed strategies that drive sustainable growth. Trusted by over 50,000 companies worldwide and supported by an extensive partner ecosystem, Shopware is built to adapt and evolve alongside the ever-changing market landscape.

Top industry analysts, including Gartner, Forrester, and IDC, consistently recognize Shopware for delivering impactful solutions that prioritize efficiency and long-term success. Founded in 2000 by Co-CEOs Stefan and Sebastian Hamann in Germany, Shopware continues to lead the way in digital commerce innovation and performance.

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